Role

Lead UI Designer

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Context

GardaWorld, a multinational security company, operates across the U.S., Canada, and Africa. The rebrand aimed to:

• Serve multiple countries and languages.
• Position itself as a holding company for sub-brands like Sesami and TalentWorld.

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Challenges:

1. Align diverse audiences (clients, investors, job seekers) with clear messaging.
2. Create a cohesive brand identity across sub-brands in different security disciplines.
3. Scale the platform to support regional and multilingual needs.

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Process:

1. Conducted a digital audit and user research to define personas and prioritize regional content needs, ensuring the design aligned with user expectations.
2. Create a cohesive brand identity across sub-brands in different security disciplines.
3. Collaborated with stakeholders and developers to align designs with business goals, such as increasing conversions and improving user engagement metrics.

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Solution:

A modular digital platform featuring:

• Unified GardaWorld’s digital presence while highlighting sub-brand distinctions.
• Multilingual and region-friendly designs.
• Intuitive navigation tailored to clients, investors, and job seekers.

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Results:

• Strengthened brand presence globally.
• Reduced design and development time for future projects.
• Increased engagement with improved user flows and navigation.
• Enhanced scalability for future sub-brand integrations.
• Increased 50,000 Feet's revenue by selling a design system to their client, GardaWorld

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