Project Overview
GardaWorld, a global security provider operating across North America, Europe, and Africa, needed a digital presence that reflected its growing scale and complexity. With sub-brands like Sesami and TalentWorld evolving independently, the challenge was to present a unified corporate identity while supporting each brand’s unique role. The platform had to serve distinct audiences—clients, job seekers, and investors—across multiple regions and languages. As part of a broader brand refresh and digital expansion, the redesign aimed to modernize GardaWorld’s presence and establish a scalable design system that could support future growth and streamline development across the organization.
The Challenge
Our task was to create a digital platform that unified GardaWorld’s online presence while also enabling differentiation across its sub-brands. The experience needed to guide three key audience types—clients, investors, and job seekers—to the right content quickly and intuitively. It also had to support multilingual content, regional service structures, and regulatory nuances across the U.S., Canada, and Africa. Ultimately, the site needed to scale as both a communications tool and a marketing engine, rooted in a modern, accessible, and cohesive UI.
Clarifying Structure for a Multi-Audience, Multi-Region Platform
To support GardaWorld’s diverse audiences and global footprint, we developed a scalable information architecture aligned to key user groups—clients, investors, and job seekers. The sitemap and navigation addressed multilingual needs, future brand extensions, and legacy navigation challenges, creating modular pathways for press, leadership, and investor content. This IA became the foundation for a consistent, system-ready design.
Transforming Visual Consistency into Scalable Product Value
Initially, GardaWorld didn’t see the need for a design system—but as platform complexity grew, I helped 50,000feet, my client, frame it as a strategic investment. With multiple sub-brands, regions, and content types, UI consistency became a delivery risk. I led the creation of a modular, scalable system tailored to their tech stack, supporting multilingual layouts, accessibility, and responsive behavior. Beyond improving design and developer efficiency, the system aligned teams and ultimately became a business decision—saving time, reducing cost, and setting a foundation for future growth.
A Unified Platform Built for Global Scale and Sub-Brand Flexibility
The result was a fully modular platform that brought clarity, consistency, and usability to GardaWorld’s global digital presence. The design unified the parent brand while allowing sub-brands to retain their identity, with navigation tailored to clients, job seekers, and investors.
Multilingual support and region-aware design ensured usability across markets, while the underlying design system laid the groundwork for faster, more efficient future rollouts.
Outcomes That Extended Beyond the Interface
The redesign strengthened GardaWorld’s global brand credibility, increased user engagement, and improved clarity across user flows. The system was not only implemented smoothly but also sold as a productized offering—generating additional revenue for 50,000feet by offering the design system to GardaWorld as a reusable toolset. The new platform made it easier to onboard sub-brands and future-proofed the company’s digital presence at scale.
