I led the digital redesign for Orion Wealthtech, a wealth management technology firm, with the goal of creating a modern, user-friendly website that reflected their innovative approach.
The project began with in-depth research to understand Orion’s brand values, target audience, and industry needs. Using these insights, I developed a cohesive design system that ensured consistency and usability across the site. This included clear guidelines for typography, color, icons, and interactive elements, creating an intuitive and visually appealing experience.
One of the key challenges was presenting Orion’s sophisticated technology in a way that felt accessible and engaging to users. The final website successfully showcased their services through a clean, modern interface with straightforward navigation and interactive features. As a result, Orion strengthened its digital presence, enhanced user engagement, and effectively communicated its innovative solutions to clients.