Azzum Naeem
spots 2026
(nyc)
Brand-to-Product Design Partner
I take brands from guidelines to shipped product.
I partner with agencies and funded startups to own the path from design system to website to product UI. I hand engineers files they can actually build from.

Start with a one-week trial sprint.
Book a call ↗

Featured case studies[03]

paymaster

Fintech SaaS • Mobile Product UI • UX Architecture

End-to-end product design for a gamified fintech app that raised $7.8M in seed funding.

Fläsh

B2B Dental Tech • Web Application • Interactive Prototyping

A browser-based AR product across mobile, tablet, and kiosk in 36+ languages, which sparked a company-wide rebrand.

Gardaworld

Enterprise B2B • Marketing Platform • Design Systems

Web platform, design system, and brand architecture for a $4B global security company across 3 markets.

Capabilities

Brand identity
Visual identity systems and art direction that set a brand apart from category convention.
Design systems
Component libraries and governance models built to hold up across brands, markets, and teams.
Web platforms
Multi-audience, multi-region web experiences designed to scale with the business.
Product UI
High-fidelity interfaces and prototypes for funded startups moving fast.

Testimonials

Tyler Reilly
tyler reilly
project manager | Fifty thousand feet
"My agency needed a Ul/UX designer on a tight turnaround. Azzum accepted this assignment from us and was invaluable in helping to fulfill our client's request. He was able to learn a new brand system extremely quickly, and successfully collaborated with our creative team.
‍
As a project manager, I was also appreciative of his responsiveness and high level of engagement on the work - it's fantastic when freelance designers take a real stake in the project's success, and Azzum was highly invested from start to finish. I'd highly recommend him for his talent, work ethic, and demeanor that he brings to a team!"
Michael Finn
Michael finn
Account director | 20nine
"Azzum is one of the most talented and well-rounded UX designers I've had the privilege of working with. What sets him apart is his wide-ranging design experience, which allows him to tackle a diverse array of design challenges with confidence. Whether it was building intuitive user interfaces or creating visually stunning graphic elements, Azzum consistently delivered outstanding results."
Thomas Cook
thomas cook
creative director | Bear in the hall
"We selected him from a large pool of candidates, chosen for his talented design skills, strategic abilities and his collaborative personality. He was a great addition to our tight group and added to the creative vibe of our agency."

Recent Experiences[marketing/product/web]

senior Designer - web & UI/ux
50,000feet
2024 - present
senior Designer - web & marketing
perform search
2025
Product Designer - mobile app
Coverd
2024 - 2025
Product Designer - web app
fläsh
2024 - 2025
Senior Designer - web & marketing
20nine
2023 - 2024

About Me[surfer/writer/traveler]

I started out on the visual side of design. I loved the tactile craft of building a brand: the typography, the visual language, the exact feeling an identity was meant to evoke. The most painful part was always the handoff. I watched brands we had spent months perfecting unravel the moment they reached the product, and it broke my heart to see good work diluted.

So I decided to take responsibility for how it gets built. In 2019, I started azzum.studio to be the bridge, carrying a finished identity through the design system, the website and the product UI. AI speeds up the work, and engineers get files they can build from. My clients range from startups like Coverd to global consultancies and brands like Nestlé, Sony and ADT.
work
linkedin
Book a call ↗